What Fully Managed Actually Means

Fully managed is a phrase every platform uses and almost nobody itemizes. Usually it means they host the checkout and you do the rest. Here is the actual list.

What we do

• Design the storefront around your brand, not a theme
• Build the product range and set it up, artwork included
• Print every order in-house in San Diego
• Check each piece before it is packed
• Pack and ship directly to your customer
• Answer every customer email, including the difficult ones
• Handle returns, reprints and carrier problems
• Pay you every Monday, reconciled to the cent

That is not a summary. That is the list. There is no step further down where the work quietly comes back to you.

What you do

Promote your brand. That is the whole job. You send us artwork or a logo at the start, and after that your only role is being the reason people want the thing in the first place.

You keep 20 percent of every sale, paid every Monday. Our 80 percent pays for the design, the production, the fulfillment, the shipping and the service listed above.

The objection, answered

Twenty percent sounds low until you price the alternative, which is the arithmetic in the real cost of running your own merch store. Once the platform fee, the processing, the blanks, the misprints, the postage and your own hours come out, most brands running merch themselves net less than 20 percent anyway.

So the honest comparison is not 20 percent against 100 percent. It is 20 percent for no work against something close to 20 percent for all of it, with the inventory risk sitting on your side rather than ours.

There is no floor to fall through. A bad print run is our problem, not a line item on your side.

It also means the downside is bounded. If a season goes quietly, you have spent nothing. There is no subscription running against an empty month and no stock to write off.

Veterans Beer Club, the Christian Entrepreneur Club and Keil Electric all run this way. See how storefronts work, or read the plain answers on the FAQ.