San Diego, California
The Ledger
25 August 2026
Selling online usually means becoming your own webmaster, and the alternative is a store designed and built around your business by somebody else, with one monthly price instead of a stack of app subscriptions.
1 August 2026
Hosted store platforms are good software with a fee stack most owners never total up, and the honest alternative for a business is a site built for it, at one monthly price instead of a stack of apps.
The honest arithmetic of running merch yourself, from platform fees and blanks to the hours nobody invoices for, and what the managed alternative actually pays.
Fully managed is a phrase everyone uses and few itemize, so here is the whole list of what we do, the one thing left for the client, and the answer to the 20 percent objection.
