San Diego, California
The Ledger
1 August 2026
Families are most willing to buy in the week they register, which is usually months before a league gets its store open, and the gap is the whole problem.
Hosted store platforms are good software with a fee stack most owners never total up, and there are two honest alternatives depending on whether you want to own the site or hand off the work.
Fall ball registration always produces one volunteer running a merch operation out of her garage. A real team store removes the job instead of reassigning it.
