San Diego, California
The Ledger
1 August 2026
Families are most willing to buy in the week they register, which is usually months before a league gets its store open, and the gap is the whole problem.
Fall ball registration always produces one volunteer running a merch operation out of her garage. A real team store removes the job instead of reassigning it.
Speed, ownership and cost are pushing San Diego businesses off template builders and onto custom-coded websites, and the reasons are practical rather than aesthetic.
