San Diego, California
The Ledger
9 October 2026
We spent years refusing to sell monthly search work, because most of it is an invoice for something nobody can point to. That refusal stands. Here is what we built instead, and what we still will not bill you for.
3 September 2026
A lead service rents you the phone call. A page you own keeps working after you stop paying for it. What that difference is worth to a trades business.
1 August 2026
Core Web Vitals measure three ordinary human experiences, and template stacks fail them by construction rather than by accident.
