San Diego, California
The Ledger
9 October 2026
We spent years refusing to sell monthly search work, because most of it is an invoice for something nobody can point to. That refusal stands. Here is what we built instead, and what we still will not bill you for.
1 August 2026
What actually drives the price of a website, what most San Diego businesses genuinely need, and why a hand-built site can start at $500 once agency overhead comes out.
Speed, ownership and cost are pushing San Diego businesses off template builders and onto custom-coded websites, and the reasons are practical rather than aesthetic.