Design concepts · Septic

Concept: Septic service, Newark

A dark septic service site led by a full width cross section of the whole system, house to leach field, where every buried part is a link to the service that looks after it.

A design concept, not a client site. The name and every detail of the business it was drawn for have been replaced.

The design decisions

  • IBM Plex Serif sets the headline, section heads and service names and IBM Plex Sans the body and the diagram labels, so the page reads like an annotated engineering drawing.
  • The palette is near black ink and a steel grey for alternating bands, a field green for the turf line and the call band, and safety orange kept for call buttons and the part being pointed at.
  • The hero is the diagram: a drawn cross section with tank layers, baffles, distribution box and gravel bed, dashed leaders to each label, folding into a full width legend list on phones.
  • Services run as a ruled two column index beside a heading column, with no cards or icons, followed by a strip of four square work panels with plain captions.

Desktop and mobile

Full homepage of the septic service concept at desktop width
Desktop, full page
Full homepage of the septic service concept on a phone
Mobile, full page

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