Design concepts · Pool service
Concept: Pool service, La Mesa
A pool service site built around the report a customer gets after every visit, drawn as a card on a pale lime band, with deep navy and bright lime carrying the rest of the page.
A design concept, not a client site. The name and every detail of the business it was drawn for have been replaced.
The design decisions
- Archivo in heavy, narrow weights sets the headings against Spectral, a book serif, for the body copy, so the page reads practical up top and calm underneath.
- The palette is deep navy for the hero, the before and after band and the closing call, a bright lime for buttons and the key word in the headline, and a pale lime wash behind the report.
- The weekly report is drawn as a real card with a hard offset shadow: photo slots, a checklist of the visit, chemical readings and a notes field, so the promise is shown rather than described.
- Services run as ruled rows, name on the left and one plain line on the right, and equipment jobs sit as before and after pairs on the dark band.
Desktop and mobile
