Design concepts · Lawn care
Concept: Lawn care, Heath
A lawn care site that reads like a year on one lawn, with four season greens, light to deep, carried from a thin rule under the header to the program strip that lays out each visit.
A design concept, not a client site. The name and every detail of the business it was drawn for have been replaced.
The design decisions
- Lexend Deca, wide and open like truck door lettering, sets the headline, headings and the wordmark with its tracked small caps, and Merriweather keeps the longer program copy readable.
- The palette stays white, a pale green tint and a deep green for the dark bands, with four season greens from pale to dark used only for the season rule, the program strip and small dividers.
- The hero is a letterbox band of three photos edge to edge at their own proportions, with a large headline on white below and a ruled two column intro holding the lede and a rounded call pill.
- The program strip sets early spring, late spring, summer and fall side by side, each under a bar of its own season green, on the deep green band.
Desktop and mobile
