Design concepts · HVAC
Concept: HVAC, Vista
The page is meant to feel like a cooling system that is finally working: a pale ice ground, slate equipment tones, and drifting airflow lines along section edges, with one warm orange reserved for acting.
A design concept, not a client site. The name and every detail of the business it was drawn for have been replaced.
The design decisions
- Exo 2 in heavy weights sets the wide, engineered headlines and wordmark, paired with rounded Nunito for plain body copy.
- The palette is ice blue for the ground, slate for text and dark bands, and a single return air orange used only on call buttons and the contact phone, never as text on the ice.
- Animated drawn airflow strokes drift sideways along each section edge and inside the photo slots, and they freeze into a still drawing under reduced motion.
- Sections alternate ice and slate at changing widths with headings left aligned, the hero pairs a left aligned headline with a tall photo slot, and mobile adds a pinned call bar.
Desktop and mobile
