Design concepts · HVAC
Concept: Heating and cooling, Newark
A heating and cooling site whose hero is cut down the middle, heating on a red half and cooling on a blue half, joined by a single seam that runs red into blue.
A design concept, not a client site. The name and every detail of the business it was drawn for have been replaced.
The design decisions
- Literata, a contemporary serif with a lively italic, sets the headings and the Heating and Cooling labels, with Public Sans for the body and the links.
- The palette is graphite for the hero and the footer, a brick red for everything heating and a steel blue for everything cooling, with a pale mist ground for the story and the questions.
- The hero is two halves with one full height seam between them, red on top and blue below, and each half ends in its own band of service links.
- The service menu repeats the split as two ruled columns, red rule for heating and blue for cooling, with air quality set as one full width row beneath.
Desktop and mobile
