Design concepts · Coffee and cafes
Concept: Coffee roaster and kitchen, San Diego
A neighborhood roaster and kitchen presented as one long shared table, so the menu reads like place settings friends have dropped around a wooden board.
A design concept, not a client site. The name and every detail of the business it was drawn for have been replaced.
The design decisions
- Chunky monospaced Rubik Mono One capitals carry the headings like a painted shop sign, set against plain Karla for menu lines and body copy.
- A sage green ground taken from the room's furniture runs through the hero and the table runner, with a warm orange accent reserved for buttons and the mobile call bar, all on a cream paper base with ink rules.
- The menu is a wood toned board with slightly tilted placemats on either side of a dashed sage runner, with plates of food set between the mats; on phones the board collapses to a single column of mats.
- The hero is a left aligned headline on a sage panel with the room photo at its native ratio on the right, and later sections deliberately shift width and alignment, including an uneven three photo row with staggered tops.
Desktop and mobile
