Design concepts · Coffee and cafes

Concept: Family cafe, Carlsbad

A family cafe page built around staying put: hours and a call button up front, then a chalkboard kids' corner and an illustrated shelf of games and books to borrow.

A design concept, not a client site. The name and every detail of the business it was drawn for have been replaced.

The design decisions

  • Baloo 2 in heavy weights gives the name, headings and buttons round, friendly letterforms, paired with Lexend for easy reading text.
  • The palette is a soft blush ground, a deep plum ink for type and the visit band, a hibiscus pink for call buttons and menu headings, and a palm green chalkboard.
  • The kids' corner is a framed chalkboard section with a wood border, chalk dust texture and faint line doodles, and the signature is a drawn borrow shelf of books, a chess set, crayons, board games, a puzzle and dice with no lettering.
  • The hero puts the name, hours and a pill call button in the left column with the photo flush to the right edge, and on phones a call button stays pinned to the screen.

Desktop and mobile

Full homepage of the family cafe concept at desktop width
Desktop, full page
Full homepage of the family cafe concept on a phone
Mobile, full page

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